Welcome to Posmo Tracking. This guide is your go-to resource for information on Tracking. With Posmo Tracking your participants collect mobility data with the Posmo Project mobile app. Artificial Intelligence automatically detects the transportation mode.
Our mission at Posmo Tracking is to provide organizations and individuals with the knowledge they need to improve the efficiency, effectiveness, and competitiveness of mobility systems. Cities are intricate networks. Analyzing how people navigate through these environments enables city planners and administrators to identify inefficiencies in infrastructure that can be optimized. However, collecting data on how, where, when, and why people move within cities has proven to be a challenge.
While it's relatively easy to collect data on motorized vehicle traffic, monitoring micro and active mobility is challenging. Active mobility involves non-motorized transportation like walking or cycling. Micromobility includes small, user-driven vehicles such as e-bikes and electric scooters. These modes of transportation can change often during a day and are difficult to measure accurately with fixed sensors or require additional hardware. Smartphones have made collecting data more accessible, but tracking mobility data still poses scalability and user-friendliness challenges.
Posmo Tracking is designed to collect and analyze mobility data for research and policy decisions. Data producers to a Posmo Tracking project collect their own mobility data using the Posmo Project mobile app and join projects through a unique project code. Analyzing patterns, speeds and contextual data, algorithms recognize various transport modes, from walking and cycling to driving and public transportation. A synthetic dataset allows project organizers to experiment with their own script. The data scientists on their teams can immediately start working even before participants start using the app.
Project organizers have the option to choose Posmo or one of its trusted partners to do the analysis and create the visualizations. When the data collection phase ends, we execute your script on the collected data, always prioritizing data producers privacy, and deliver the results. Our promise is to provide an easy-to-use, efficient, and ethical solution.
Posmo Tracking offers a range of key features:
Posmo Tracking offers a range of features: Tailor your Invite Page to invite your participants and view the project and view the Insights Page for information and first visualizations that provide a deeper understanding. Add a Survey to your project for deeper insights. You can invite data producers using QR Codes and keep them informed and connected by sending a Newsletter.
Posmo Tracking’s algorithms analyze patterns, speeds, and contextual data to recognise various modes of transportation such as walking, cycling, driving or public transportation. All results are updated daily.
In the Important Metric Area, you can track when and from where data producers join, see demographic information, and view where data is collected. Read more about the Overview.
This chapter helps you begin with Posmo Tracking. Start your first project. You can configure its name, code, participants, start and end dates, and add options.
Your project name will serve as your web address and Participants use it as a code to join.
The web address will always follow this structure: https://posmo.coop/(organization)/(product)/(project)
We require 50 participant seats to start a project. The more participants join your project the better the anonymity of all is safeguarded.
Commonly, a larger group makes it harder to identify individuals in the data, acting as a protective measure. Additionally, with more data points, the impact of unusual or outlier data is minimized. This will give you more reliable results.
Your project starts with a minimum of 365 days. This gives you enough time for data collection and analysis.
Remember! With an initial duration of 365 days, you can complete all your project tasks such as setting it up, recruiting and later re-engaging your participants. Furthermore, have enough time to conduct your analysis as per the requirements of your research question(s).
With the below options, you’re well on your way to profit from the full potential of Tracking.
Add a survey to enhance data quality. Surveys improve your data by collecting socio-demographic information.
Surveys enhance your data’s quality, accuracy, and relevance. Segment participants by characteristics in the analysis and understand mobility behavior patterns using survey data. With a survey you can bridge the gap between what your participants say and what they do (stated versus revealed preferences).
The synthetic data set mirrors your real data structure. Explore the data set and start your analysis.
The high-resolution synthetic dataset has data points every 10 seconds.. Utilize this to explore and understand the data structure and characteristics. Start writing your data analysis to reuse later with the collected, real data set.
Create and share tailor made QR codes for different media (flyers, social media, web) to understand how and from where your participants join.
The QR Code is in one of the following formats: PNG, PDF, EPS. Choose to link the QR codes either to App Stores or to your Invite Page. Contact us if you want to add more QR codes.
Send up to 3 customized Newsletters to your participants. Add your own text and images, keep them engaged and share information and updates.
The Newsletter is a powerful communications tool to reach participants who are joining your project.
In every tracking project, the Posmo Ethics Board safeguards the privacy and security of data producers. A 10% fee is added to every project cost in order to maintain the Ethics Board. Read more in the chapter Governance.
Welcome to your project. This chapter is your starting point on the journey of creating, managing, and analyzing tracking projects. Let’s get started.
The Important Metric Area (IMA) serves as the control center of your project, providing you with a view of essential information at a glance.
Below the IMA you will find more information on Producers and see a Data Overview to view the progress of data collection over time. Furthermore, you can view the demographics of your data producers. Visualize where data is being generated and see areas with high or low data density.
Data producers collect your project data. They track their own activities. You can always add seats to invite more people to join your project.
At Posmo, we name the people gathering data, whether it's through tracking, surveys, or ratings, "data producers." Others might call them data subjects or just users. Posmo, the data cooperative, aims to change the balance of power. We want those who create data to have more say. The outcome will be a more balanced ecosystem.
You can add more seats at any time during your project.
Remember: This won't extend your project timeline. If you also need more time, remember to extend your project time frame.
Data Days tell you how many days data producers have tracked.The number of data days are updated after midnight.
Data producers can relabel or validate. We show the total number of relabelled and validated days next to the overall data day count, both as an absolute number and as a percentage.
Relabelled Days: When a data producer changes their travel info, deletes, or edits data, we call that day relabelled.
Validated Data Days: Data producers can validate their data days, and you should encourage them to do so. A validated day means that your participant has checked all the labels to be correct. On the Insights Page only validated data days are shown.
Tip: We recommend doing analysis on validated data days only.
This section helps you keep track of your project's duration and when it will conclude.
Here are the key milestones:
Here, you can view the Public Pages that you published. Edit them by clicking on the button below.
You can create one of these three Public Pages:
To find more information about your Public Pages view: Public Pages
The public pages are the ones that are visible for everyone. They consist of the Invite Page, The Survey as well as the Insights Page.
Create an Invite Page to tell your participants about your project. Fill in the Title, Lead, add an Image or Video, and write a Text.
When you're ready, click "Create Invite Page" to save your info and go live with your Invite Page in the Overview section. You can start inviting participants right away.
Remember: once you submit it, it goes to the ethics board and can't be changed. If you need changes later, there will be extra costs.
Mandatory Invite Page elements include:
A survey is an optional feature for your project. It comes with additional costs.
If you did not add a survey to your project at the beginning, you can add a survey at a later stage. A survey costs 10 CHF per participant.
Remember: This won't extend your project timeline. If you need more time, remember to extend your project time.
In every survey, there are a few questions that are fixed. These are the required demographic questions about gender, age, postal code and location. You can add your own questions that can either be required or optional.
Tip: When designing your survey questions, keep this in mind:
Open-ended questions allow respondents to answer in their own words. These questions ask about opinions, feelings, and experiences. They are especially useful to catch additional feedback.
Remember! Open-ended questions need more time to answer. Use them wisely, and it's best to put them at the end of your survey.
Don't make people answer sensitive or unrelated open questions. It might give wrong or not-so-useful answers.
Dropdown questions let people choose one answer from a list.
Instead of displaying all the options at once, these questions use a dropdown menu, which is a compact and space-saving way to present multiple choices.
Tip: Keep the list short and organized. Make sure each choice is clear and different from the others.
Single choice questions allow the respondents of your survey to choose from a set of options. Enable “other” option to allow respondents to input an answer not found within the predetermined options.
These questions yield quantitative data and they are effective for example for: binary questions: when you want your respondents to choose between two options (e.g. do you like colors? yes/no) nominal scales: to categorize responses into distinct, non-ordered categories (e.g. what is your favorite color? green, red, blue, etc.)
Remember: Make your list clear and your answer options mutually exclusive.
Checkboxes present respondents with a list of answer options, and they are asked to select one or more answers that best apply to their situation or preference.
Multiple Choice questions provide quantitative data, enabling the computation of percentages, averages, and other statistical measures.
Remember: Maintain a well-balanced number of answer choices. Too many options can overwhelm respondents, while too few can restrict their choices.
Matrix questions provide a continuum of descriptors as answer choices. They are organized into both rows and columns. For instance:
Strongly Disagree - Disagree - Neutral - Agree - Strongly Agree
Poor - Fair - Satisfactory - Good - Excellent
Grid questions allow respondents to express their level of agreement or their feelings about a subject in a more detailed way.
Remember: Be aware of response bias. Respondents may provide answers that they perceive as socially desirable or acceptable, rather than expressing their genuine opinions. This bias arises from the desire to present oneself in a positive light.
The benefit of Matrix questions is that each item is assessed in the same way, reducing response bias and making data analysis more straightforward.
Rank Order Questions lets respondents prioritize and compare a set of items. With drag and drop respondents assess and order a list of items based on their preferences.
Remember: Not all respondents may have a preference. Some of the items may appear irrelevant to them leading to results that are not reliable. Make sure that the items listed are relevant to the respondent and can be ordered in a hierarchical manner. Limit options to between 6 and 10 items for better insights.